Brand manifesto, customer archetypes, Field System 01 product architecture, materials philosophy, design language, and the full investor narrative — problem, solution, GTM, moat, business model, the ask.

The operational source code. Voice & tone system, messaging hierarchy, visual identity, photography direction, archetype operating profiles, price architecture, product taxonomy, packaging, content strategy, partnerships, and anti-positioning.

Revenue buildup, operating expenses, monthly cash flow, and total capital requirement across three scenarios — Conservative, Base, and Aggressive. Connects launch pro forma to fundraising target.